| Course title |
Credits |
| Mathematics
In this course we will learn how to model, analyze, solve and interpret solutions to business decision problems. Our key tool will be Excel Spreadsheets and associated add-ins. We will address problems involving optimal resource allocation (how to best utilize the available resources), risk analysis (how to incorporate uncertainty in problem parameters), decision analysis (how to make sequential decisions under uncertainty with information), data analysis (how to synthesize the available data into useful information) and forecasting (how to extrapolate the past data into the future). |
3 |
| Accounting A
The course is designed to provide users of accounting products with the foundations of accounting concepts, mechanics, and a perspective upon which intelligent use of accounting information rests. The course focuses on typical financial statements along with the environment in which they are produced and used.
The students will learn how to identify, measure and record economic events, and then study how to prepare the primary financial statements (balance sheet, income statement, and statement of cash flows).
|
3 |
| Statistics A
Statistics give managers powerful tools for effective, evidence-based decision making. Statistical analysis is essential for managers to understand, for example, the effects of customer satisfaction and customer loyalty on purchase intentions, the effects of their own management style on organizational effectiveness, and to be able to describe trends and processes. The main goal of this course is to introduce participants to concepts, theory and data-analysis procedures, which will be a useful part of their tool-box as managers in a dynamic and competitive environment. The aim is to allow participants, through discussions in actual case-studies, to critically analyze data and derive accurate conclusions and decisions from it. |
3 |
| Decision Making
We all make decisions on a daily basis in our personal and occupational lives. Our intuitions, experiences, social environment and common sense guide us. We abide by our decisions and achieve our goals as lay people or managers. But aside from such intuitions and common knowledge, research on decision making offers a wealth of theoretical know- how based on empirical investigation and long-term observation of human behavior. In this course we will aspire to make this knowledge available to participants, provide practical tools that can be integrated into daily life and work and implement a managerial strategy based on understanding and application of theories and findings. The course will include examples from research and practice, traditional and novel management tactics. |
3 |
| Statistics B |
3 |
| Introduction to Marketing
This course deals with the study and analysis of the basic principles, theories, problems, and practices of marketing in our modern ever changing economic environment. Emphasis is placed on the marketing functions, planning and the distribution of goods and services from the producer to the ultimate consumer. The marketing mix (product, price, place, and promotion) is presented as a controllable variable to target market segments, which have unmet needs and wants that a firm can satisfy and be profitable. Market research and information technology tools of the marketing manager are explored. The objective of this course is to develop the theoretical Marketing knowledge, strategic framework and practical skills needed by the practicing manager. The course will take a practical, managerial approach to Marketing.
|
3 |
| Operations Management
Operations management revolves around the efficient and effective transformation of inputs into outputs (goods and services) that enable value realization for both customers and the firm. Every organization in every industry uses operations-based principles to design, manage and improve their business processes (e.g., better throughput flows, higher resource productivity, and improved processing quality). Building world-class operations is crucial to an organization’s ability to create and sustain a competitive advantage. The main goal of this course is to introduce participants to the fundamentals of Operations Management covering both service industries and manufacturing as well as everything in between.
|
3 |
| Micro Economics |
3 |
| Introduction to Finance |
4 |
| Business Law |
3 |
| Organizational Behavior
Organizations are a fact of every-day life. From classrooms to corporations, from social or political clubs to study teams, from Google to your bank, hospital, or college, we are constantly immersed in formal and informal organizations. This course will provide students with the opportunity to discover the realities of people within organizations, to examine how organizational processes and dynamics affect organizational outcomes, and to understand the complexity of the managerial |
3 |
| Macro Economics
This course is a n Introduction to the basic concepts in macroeconomics. The main topics of the course are: National Accounts, the components of aggregate demand, the money market and the banking system, the Israeli bond market and the review of the active bodies therein, combined equilibrium in the money market and the product market, analysis of fiscal and monetary policy, the foreign exchange market open. Each topic will be accompanied by an appropriate analysis and review of the Israeli market. |
3 |
| Global Innovation |
3 |
| Research Methods |
4 |
| Business Writing |
2 |
Introduction to HR
The behavior of people is the key to organizational success. Therefore, effective human
resource management can help create a lever for organizational competitive
advantage over time. The aim of the course is to provide the student with knowledge and
principles in managing human resources in the organization, as well as to provide various tools
for dealingwith this field. The course will provide the students with tools to how to deal with
a complex job market such as writing CVs and looking for work in our developed job World.
The topics discussed are recruitment, screening and placement, training and evaluation,
rewards and incentives, human resource management in globalization, work, motivation,
career development and management.The study will be done using themethodof frontal
lectures,in-depth discussion and analysis of the event.
|
3 |
| Accounting B
This course is an introduction to the fundamental concepts of managerial accounting appropriate for all organizations. Students will study information from the entity’s accounting system relevant to decisions made by internal managers, as distinguished from information relevant to users who are external to the company. The emphasis is on the identification and assignment of product costs, operation budgeting and planning, costs control, and management decision making. Topics include product costing methodologies, cost behavior, operational and capital budgeting, and performance evaluation. |
3 |
| Business Strategy
the the course foucses primarily on the actions organizations take to achieve competitive advantage and create value for the organization and its stakeholders.
targets of the course are: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions,Make transportation as reliable as running water, everywhere for everyone and to give everyone the power to create and share ideas and information instantly, without barriers. |
3 |
| IT Management |
3 |
| International Marketing |
3 |
| Financial Statements Analysis |
3 |
| Negotiations |
3 |
| Entrepreneurship
The goals of the course are to present you with key theoretical concepts from the world of entrepreneurship,combining practical practical experience from the industry in Israel and abroad. The course will review the characteristics of entrepreneurship, how entrepreneurship relates to uncertainty, Stratap management skills,entrepreneurial finance, investor interaction, social entrepreneurship and entrepreneurial failure. |
3 |
| New Product Development |
3 |
| Global Supply Chain Management |
3 |
| Business Plan Development |
3 |
| NPD Project |
3 |
| Business Ethics
With innovation and leadership comes responsibility. This course explores the numerous ethical issues faced by managers and organizations, and provides analytic frameworks as well as the latest findings on human behavior to inform ethical decisions and strategies. Ethics is an ongoing conversation about human interrelationships, therefore ethics is a fundamental part of management as finance, accounting and organizational behavior. Readings involve controversial case studies, insights from experimental psychology and economics, and a brief introduction to some relevant philosophy.
|
3 |
| Seminar |
3 |
| International Marketing |
3 |
| Sustainability |
3 |
| International Finance |
3 |
| Economic Policy & Business in Israel |
3 |
| Incubator Practicum A |
3 |
| Emerging Markets Management |
3 |
| Brand Management |
3 |
| Incubator Practicum B |
3 |
| Global Career management |
3 |
| Business Tour in China |
3 |
