ד״ר אורן דיין

Articles in Refereed Journals

1. Dayan, O. (2020). The impact of need for uniqueness on word of mouth. Journal of Global Marketing, 33(2), 125-138.
2.    Callaghan, C. W., & Dayan, O. (2020). Antibiotic resistance and R&D failure: The need for near real-time disaster research.Journal of Disaster Risk Studies, 12(1), 9.
3. Dayan, O. & Arnolds, C. (2012). An Empirical Assessment of Marketing Tactics on CRM Success. Management Dynamics, 21(1): 3-27.
4. Hensens, W. Struwig, M. & Dayan, O. (2011). Do social media display correct conventional hotel ratings?Research in Hospitality Management. 1(1): 5-31.  
5. Dayan, O., Arnolds, C. & Struwig, M. (2010). Empirical Testing of Kotler’s High-Performance Model Factors to Increase Sales Growth. Acta Commerrci. 10 (1): 181-202.
6. Arnolds, C., Tait M. & Dayan, O. (2006).Marketing of High-Technology Products – Lessons For The South African Industry. Management Dynamics. 15 (3): 12-26.
7. Dayan, O. (2010). Improving Entrepreneurial Business Performance – The Customer Relationship Management Approach. Entrepreneurship, Training, Education and Job Creation,
   41.

Edited Books and Special Journal Issues – Accepted for Publication 

1. Dayan, O. (2017). Chapter 8 in Cant, M. C. & Erdis, C. (2018). Channel Management Second Edition. Cape Town: Juta. ISBN: 978-0-70219793-2.
2. Dayan, O. (2017). Chapter 3 in Cant, M. C. & Erdis, C. (2018). Price Management Second Edition. Cape Town: Juta. ISBN: 978-1-748512543-3.
3. Dayan, O. (2017). Chapter 4 in Cant, M. C. & Erdis, C. (2018). Product Management Second Edition. Cape Town: Juta. ISBN: 978-1-48512542-6.
4. Dayan, O. (2013). Burger King builds a sustainable brand. Marketing Management. Cape Town: Juta.
5. Dayan, O. (2012). Red Bull Mobile Using Android.Product Management. Cape Town: Juta.
6. Dayan, O. (2013). Asics – South African Market Perspective. Milpark Business School Study Guide. Johannesburg: Milpark Business School.
7. Dayan, O. (2012). Walmart is Targeting Africa. Price Management. Cape Town: Juta.
8. Dayan, O. (2012). Dell Inc. Product Management. Cape Town: Juta.
9. Dayan, O. (2011). i-Phone struggles in India. International Marketing. The socio-cultural environment. 2^ndedition. Oxford Southern Africa: Cape Town.
10. Dayan, O. (2011). Smith & Wesson – Heavy Metal. Fundamentals of Branding. Cape Town: Juta.
11. Dayan, O. (2010). The Axe effect. Marketing Management – a Southern African Perspective. Juta: Cape Town.

12. Dayan, O. (2011). Chapter 8 in Burges, S, M. & Bothma, N. (2011). International Marketing. The socio-cultural environment. 2^ndedition. Oxford Southern Africa: Cape Town. ISBN: 978-0-1959-9118-5.
13. Dayan O. (2010). Chapter 7 in Cant, M. C., Van Heerden, C. H. & Ngambi, H. (2011). Marketing Management – a Southern African Perspective. Cape Town: Juta. ISBN: 978-0-7021-8857-2.