ד"ר מיכאלה אלרם

Treasure Hunt: Inside the Mind of the New Consumer 2006 with Michael Silverstein -/Hebrew edition with supplement Articles

Elram Michaela Orna Lavie Steiner (2017)- The Impact of Facebook Social experience vs. Portal Advertising on consumer purchase intention for fashion products Vol 14 No 4S2 Academic Journal of Interdisciplinary Studies

Elram Michaela Orna Lavie Stiner (2015)-Fashion Conscious Consumers, Fast Fashion and the Impact of Social Media on Purchase- Vol 4 No 3 S1 Academic Journal of Interdisciplinary Studies

Michaela Elram, Orna Lavie Steiner. – The relationship between online brand engagement and repeat online purchases and brand image mediation effect –fashion industry

Proceedings of the 9th International Conference on Modern Research in Management, Economics and Accounting Year: 2018| Page No: 29-3