דוא"ל:
berger_r@inter.net.il
ד"ר רון ברגר
ד"ר רון ברגר בעל תואר דוקטור (Ph.D) מבית הספר לעסקים של אוניברסיטת סיטי (City University Business School) בלונדון משנת 1999. לאורך השנים, כיהן ברגר בתפקידים אקדמיים בכירים, ביניהם מרצה בכיר וראש תחום שיווק במוסדות שונים. במקביל לעבודתו האקדמית והמחקרית, הכוללת פרסומים מרובים בתחומי שיווק בינלאומי, אתיקה עסקית ויחסים עסקיים, הוא מחזיק בניסיון מעשי עשיר והוא אף מחזיק במספר רישיונות מקצועיים מגוונים בתחומי הפיננסים, הנדל"ן והביטוח.
PUBLICATIONS
Ph.D. Dissertation
1994 – 1998 City University Business School, Frobisher Crescent, Barbican Centre, London EC2Y 8HB. Thesis Title: “Trust, Exchange, and Social Embeddedness: The Case of the Israeli Diamond Industry”; Supervisor: Prof. Chong Ju Choi
Authored Books – Published
- Herstein, R. and Berger, R. (2015). "Creating and Managing Brand Image", Lap-Publishing, Germany.
Articles or Chapters in Scientific Books (which are not Conference Proceedings)
Chapters
- "MNCs, Global Financial Crises, and Human Rights: Beyond the 'Washington Consensus" (with Choi. C. J.), in Financial Crises: Causes, Management, and Economic Impacts in Nova Publishing, 2012.
- "The Global Financial Crisis: Re-Visiting Industrial Policy and Institutional Infrastructure", in Financial Crises: Identification, Forecasting and Effects on Transition Economies", in Nova Publishing, 2013.
- "Technology and Innovation: The Connection of Social and Technological Networks in China", Technological Solutions for Sustainable Business Practice in Asia, IGI Publishing, 2015.
- "Responsible Leadership After The Global Financial Crisis: The Morality of Control and Self – Management", in Global Financial Crisis: Causes, Consequences and Impact on Economic Growth, Nova Publishing, 2015.
- "Ethics Of Stigma And Discrimination: Membership And Fixed Identity", in Advances in Psychology Research, Nova Publishing, 2015
- "Indigenous Management and Bottom of Pyramid Countries – The Role of National Institutions", in Managerial Strategies and Practice in the Asian Business Sector, IGI. 2015
- "The Bottom of the Pyramid Countries, MNCs and Human Rights: What Lies Beyond the Washington Consensus", in International Human Rights and Justice, Nova Publishing, 2015.
- “Idiosyncratic business relationships across different cultures”, Elgar Encyclopedia of International Marketing Management, , Barnes, B. and Berger, R., 2026.
Articles in refereed journals
Published
- Berger, R., Barnes, B.R., Wei, H., Rachamim, M., Silbiger, A. (2026). “Is Guanxi Prevalent Across China? Evidence from Seventeen Provinces”, European Journal of International Management, 29(1):71-94. (IF 3.128; Q2)
- Berger, R. (2026). “A 25 year review of Guanxi research in the leading management journals”, Review of International Business and Strategy, 36(4):574-604.
- Berger, R., Wagner, R., Dion, M.P., and Matthias, O. (2024). “Disrupting Disruptions: Enhancing Supply Chain Resilience – Lessons from the US Air Force”, Annals of Operation Research, 347:1163–1192
- Berger, R., Abbas, J.A., Barnes, R.B., and Alon, I. (2024). “Doing business in an Islamic context: The Six Schools of Islamic Thought”, Islamic Journal of Marketing, 16(1):104-122 (IF 3.5; Q2)
- Avnet, T., Drori, N., Herstein, R., and Berger, R. (2024). “Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion”, Journal of International Consumer Marketing, 36(3):279-296.
- Berger, R., Drori, N., Rachamim, M., and Alon, I. (2024). “Towards an Emic Model of Business Culture”, Competitiveness Review, 33(6):1161-1178. (IF 2.449; Q2)
- Man, W-Y. T., Berger, R., and Rachamim, M. (2024). “A social constructivist perspective on entrepreneurial learning in business incubators”, International journal of emerging markets, 19(5):1281-1305.
- Berger, R., Barnes, R.B., Lee, W.Y.L., and Rachamim, M. (2023). “Are Christian Arabs’ business models different from those of Muslim Arabs?”, International Marketing Review, 40(2):290-312.
- Song. Y., Berger, R., Rachamim, M., Johnston, A., and Fronzetti C.A. (2022). “Modeling the industry perspective of university-industry collaborative innovation alliances: Player behavior and stability issues”, International Journal of Engineering Business Management, 14:1-18.
- Soroker, S., Berger, R., Levy, S., and Nebenzahl, D.I. (2021). “Understanding consumer sophistication and the moderating role of culture in the tourism context”, International Journal of Hospitality & Tourism Administration, 24(1):29-64
- Silbiger, A., Berger, R., Barnes, B.R., Renwick, W.S.D. (2021). “The role of regulatory focus and its influence on the cultural distance – Adjustment relationship for expatriate managers”, Journal of Business Research, 122:398-410 (IF 4.874)
- Berger, R., Silbiger, A., and Barnes, B.R. (2021). "Scale development and validation for measuring business-to-business Wasta relationships", Journal of Business and Industrial Marketing, 36(12): 2201-2218 (I.F. 3.96)
- Song, Y., and Berger, R. (2020). “The Entrepreneurial Process and Online Social Networks: Forecasting Entrepreneurial Survival Rate”, Small Business and Economics, 56:1171–1190. (I.F 3.555)
- Berger, R., Bulmash, B., Drori., N., and Ben-Assuli, O. (2020). “The patient–physician relationship: An account of the physician’s perspective”, Israel Journal of Health Policy Research, 9(32):2-16 (IF. 1.662)
- Berger, R., Konwar, Z., Ramendra, A., and Barnes, B.R. (2020). "Doing business in Indian: the role of jaan-pehchaan", Industrial Marketing Management, 89:326-339 (IF 4.779)
- Song, Y., Zhang, Z., and Berger, R. (2020). “Collaborative Innovation and Policy Support: The Emergence of Trilateral Networks”, Applied Economics, 52(34):3651-3668 (I.F 0.75)
- Chan. D. and Berger, R. (2020). “The impact of managerial characteristics on business strategies under the environmental change: an investigation of the Israeli diamond industry”, Journal of Small Business & Entrepreneurship, 32(2):123-148. (IF. 1.764; Q1)
- Berger, R., Herstein, R., McCarthy, D., and Puffer, S. (2019). “Doing Favours in the Arab World”, International Journal of Emerging Markets, 14(5):916-943 (IF 2.067).
- Song, Y., Berger, R., Yosipof, A. (2019). “Mining and Investigating the Factors Influencing Crowdfunding Game Campaigns Success”, Technological Forecasting and Social Change, 148:1-10 (IF 3.129; Q1)
- Song, Y., Ziko, K., and Berger, R. (2019). “Institutional Differences, Foreign Ownership Modes, Marketing Capabilities and Domestic Technological Catch-up: Evidence from India”, Science Technology and Society, 24(2):338-364. (IF 0.78; Q2)
- Albayrak, T., Herstein, R., Caber, M., Drori, N., and Berger, R. (2018). “Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic Religions, Tourism Management, 69:285-296. (IF 4.707; Q1)
- Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2018). “Is Guanxi Universal in China? Some Evidence of a Paradoxical Shift”, Journal of Business Research, 86:344-355. (IF 3.354; Q1)
- Herstein, R., Gilboa, S., Gamlier, E., Berger, R. and Ali. A. (2018). “The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels”, Service Marketing Quarterly, 39(2):140-155. (IF 0.74; Q2)
- Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2017). “Developing International Business Relationships in a Russian Context”, Management International Review, 57(3):441-472. (IF 1.516; Q1)
- Song, Y. and Berger, R. (2017). “Relation between start-ups' online social media presence and their fundraising”, Journal of Science and Technology Policy Management, 8(2):161-180. (IF. 2.9; Q2)
- Silbiger, A., Berger, R. Barnes, B., and Douglas, R.W.S. (2016). "Improving Expatriation Success: The Roles of Regulatory Focus and Burnout", British Journal of Management, 28(2):231-247. (IF 2.982; Q1)
- Berger, R., Gavish, Y., and Herstein, R. (2016). "The Evolution of Management from a Trust to Arm’s Length Model in Family Run Businesses: The Case of the Diamond Industry", Journal of Management History, 22(3):341-262. (IF. 0.9; Q2)
- Herstein, R., Drori, N., Berger, R., Barnes, B.R. (2015). "Anti-counterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types", Journal of Psychology and Marketing, 32(8):842–859. (IF.2.00 ; Q1)
- Herstein, R., Drori, N., Berger, R., Barnes, B.R. (2015). “Exploring The Gap Between Policy and Practice in Private Branding Strategy Management In An Emerging Market”, International Marketing Review, 34(4):559-578. (IF 1.672; Q1)
- Berger, R; Silbiger, A., Herstein, R., and Barnes, B.R. (2015). “Can Guanxi be Created Between Western and Chinese Firms: Assessing Western Importers and Exporters to China on the GRX Scale”, Industrial Marketing Management, 47:166-174. (IF.3.166; Q1)
- Berger, R; Silbiger. A., Herstein. R., and Barnes, B.R. (2015). "Analyzing Business-to-Business Relationships in an Arab Context", Journal of World Business, 50(3):454-464. (IF.3.758; Q1)
- Berger, R. and Herstein, R. (2015). "Strategies for marketing diamonds in China from the Perspective of International Diamond SMEs", Journal of Small Business and Enterprise Development, 22(3):549-562. (IF. 3.8; Q1)
- Berger, R. and Herstein, R. (2014). “The Evolution of Business Ethics in India”, International Journal of Social Economics, 41(12):1073-1086. (IF.0.58; Q3)
- Berger, R. (2014). "The Enigma of the Chinese Diamond Industry", Chinese Management Studies, 8(4):665-682. (IF 0.394; Q2)
- Herstein, R. and Berger, R. (2014). “How Companies from Developing and Emerging Countries Can Leverage their Brand Equity in Terms of Place Branding”, Competitiveness Review: An International Business Journal, 24(4):293-305. (IF. 2.9; Q2)
- Berger, R. and Herstein, R. (2013). “The Evolution of Chinese Business Ethics”, Management Research Review, 37(9):778-790. (IF.1.35; Q2)
- Herstein, R. and Berger, R. (2013). "Much More than Sport: Sport Events as a Business leverage for Re-branding Cites", Journal of Business Strategy, 34(2):38-44. (IF.0.77; Q2)
- Herstein, R. and Berger, R. (2013). “Five Typical City Branding Mistakes: Why Cities Tend to Fail in Implementation of Rebranding Strategies", Journal of Brand Strategy, 2(4):392-402. (IF.0.62; Q2)
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Promoted to Senior Lecturer 2012
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- Berger, R., Choi, J.C., and Kim, J.B. (2011). "Responsible Leadership for Multinational Enterprises in Bottom of Pyramid Countries: The Knowledge of Local Managers", Journal of Business Ethics, 101:553-561. (IF 2.354; Q1)
- Choi, J.C., Berger, R., and Kim, J.B. (2011). “Globalization, Property Rights and Knowledge Networks”, International Journal of Technology Management, 56(1):53-72. (IF.0.867; Q2)
- Choi, J.C., Berger, R., and Kim, J.B. (2010). “Capitalism's Global Financial Crisis: The Role of The State”, Social Science Journal, 47(4):829-835. (IF.0.715; Q2)
- Choi, C.J. and Berger, R. (2010). “Ethics of Celebrities and Their Increasing Influence in 21st Century Society", Journal of Business Ethics, 91:313-318. (IF 2.354; Q1)
- Choi, C.J. and Berger, R. (2009). “Ethics of Global Internet, Community and Fame Addiction”, Journal of Business Ethics, 85:193-200. (IF 2.354; Q1)
- Choi, C.J., Millar, C., Ting-Jieh Chu, R., and Berger, R. (2007). “Increasing Returns and Marketing Strategy in the Twenty-First Century: Nokia Versus Microsoft Versus Linux”, Journal of Business and Industrial Marketing, 22(5):295-301. (IF.1.371; Q1)
Papers – peer reviewed but not ranked
- Song, Y. and Berger, R. (2019). “How Gender Affects Collaborative Innovation Networks Performance: The Case of the Dutch Fashion Industry”, International Journal of Entrepreneurship and Small Business, 36(4):392-404 (IF 0.272; Q3).
- Berger, R. (2018). “Entrepreneurial Learning about the Venture Capitalist Community”, Business and IT, 1:2-12.
- Berger, R. and Herstein R. (2017). "Marketing to the Arab World", International Journal of Conceptions on Management and Social Sciences, 5(1):7-10.
- Berger, R. and Gavish, Y. (2015). "A Gem in a Hostile World: An Evolutionary Analysis of the Diamonds Industry – The Case of the Israeli Diamond Industry", Journal of Strategic Change Management, 6(3/4):268-291.
- Berger, R. (2015). "The Transformation of Chinese Business Ethics In Line With Its Emergence as a Global Economic Leader", Journal of Chinese Economic and Foreign Trade Studies, 8(2):106-122. (IF. 1.5; Q3)
- Berger, R. (2015). "Mastering the Art of Jugaad A Western Guide to Business Practices in India and China", International Journal of Asian Business and Information Management, 5(4):14-20. (IF. 0.268; Q3)
- Herstein, R. and Berger, R. (2014). “Cities For Sale: How Cities Can Attract Tourists by Creating Events”, The Marketing Review, 14(2):131-144.
- Berger, R. and Zwilling, M. (2014). "Ethics Of The Global Financial Crisis: Beyond The Washington Consensus", International Journal of Accounting Practice and Research, 1(1):64-82.
- Berger, R. and Choi, J.C. (2014). "Network Interactions and Gift Giving: A Dual Sphere Model of Exchange", Journal of Strategic change management, 5(3):219-229.
- Berger, R. and Zwilling, M. (2013). “The Relationship between Stakeholder Marketing and Reciprocity in Eastern Europe: A Conceptual Analysis”, International Journal of Knowledge, Management and Learning, 2(2):175-190.
- Berger, R. and Zwilling, M. (2013). "Innovation, Learning, and Synergy Between Entrepreneurs and Venture Capitalists", International Journal of Synergy and Research, 2(2):91-106.
- Herstein, R. and Berger, R. (2013). “A Country as a Brand: Israel’s Evolving Branding Strategy”, Journal of Brand Strategy, 2(2):179-190. (Q4)
- Berger, R. and Herstein, R. (2013). “Marketing and Non-Market Based Value Creation: Gifts and Guanxi”, Journal of Business Theory and Practice, 1(1):166-185.
- Berger, R. and Herstein, R. (2013). "Guanxi: The Evolutionary process of Management in China", International Journal of Strategic Change Management, 5(1):30-40.
- Berger, R. and Herstein, R. (2013). "China's Social Market Economy: The Leverage of Economic Growth", International Journal of Asian Business and Information Management, 4(1):21-31. (IF. 0.268; Q3)
- Herstein, R, Jaffe, E.D., and Berger, R. (2013). "Forever Young – How Can a Branding Destination Strategy Rejuvenate a city Image? The Case of Tel-Aviv", Journal of Urban Regeneration and Renewal, 7(3):211-233. (IF. 0.17; Q3)
- Berger, R. and Herstein, R. (2012). "The Limits of Guanxi from the Perspective of the Israeli Diamond Industry", Journal of Chinese, Economic, and Foreign Trade Studies, 5(1):29-41. (IF. 1.5; Q3)
- Choi, C. J. and Berger, R. (2011). "Capitalism's Global Financial Crisis: Re-Visiting The State and Industrial Policy", Journal of International Business Ethics, 4(1):60-71.
Refereed articles and refereed letters in scientific journals – under consideration
- Berger, R., Yosipof, A., Barnes, R.B., Rachamim, M., and Cheung, M-L. “How Valuable is Corporate Branding in the Social Media era? Some Evidence from Luxury Hotels”, Journal of Brand Management.
Status: Under Review
- Berger, R., Yosipof, A., Rachamim, M., and Grossman, O. “The importance of a commercial website for SMEs for increased resilience in times of trouble”, Journal of Business Strategy.
Status: Under Review
- יזמות עסקיתניהול יזמות עסקית בארגוני שירותסמינר ביזמות ונדל"ן